Blog Basics – An Introduction to Blogging for Camp Pros
Blogging! You’ve heard you should be doing it as a part of your marketing strategy, but you don’t know why or how to get started. In this comprehensive introduction to blogging, we’ll talk why and how it can fit into your current marketing plan. We’ll also discuss the nitty-gritty of how to write effective blog posts (how long should they be? how often should you post?), ways you can repurpose your blog content (meaning less work for you!), where to find inspiration for blog posts, and tools to help you write the best content possible.
Are We Asking the Right Questions?
Talking to parents so you really know what they want out of their child’s summer experience. Learn the steps to take a deep dive into really finding out what your camp families need from you. Then the basic steps to meet expectations.
Lights, Camera, Action: How to Put the Power of Video to Work for Your Camp
Perlow Productions’ President Mike Perlow, who is on-location overseeing all camp video productions every summer, will discuss the challenges every camp encounters in creating engaging video content and strategies for crafting videos families watch from start to finish.
Year One: Building a New Day Camp
Whether it’s year one or year 101, you can shape your camp the way you want. All it takes is intentionality and communication. Learn how it worked for someone who directed a camp with over 100 years and then started a brand new camp that filled in our first year.
Straight-Line Sales, or the Wolf of Wall-Street in Camping
Straight-Line sales technique focuses on closing 6 areas of ‘’doubt’’ that clients have when considering to buy something; unless one closes them all – then the likelihood is that the parent will delay the purchase (or not buy entirely); any delay reduces the probability of buying though, as the client gets ‘’colder”, can have other options/touches with other camps, or simply forget about your offer.
The presentation focuses on what these areas are:
- client doesn’t understand he has the ‘’need’’/‘’pain’’
- client doesn’t understand the product
- client doesn’t understand the product’s meaning/outcome
- client doesn’t trust the company/brand
- client doesn’t trust the (sales)-manager
- client is afraid of buying NOW
The presentation also touches on 3 categories of clients whom one should not sell.
Thereafter, the presentation dwells into the technique of sales-scripts, and how they should be structured so that they close all the above-mentioned doubts; scripts can (and should be used) not only in potential phone-conversations between sales managers and clients, but (specifically) on websites and content-plans that camps are using in their promotion.
Finally, the presentation covers 6 of the 48 tones of voice that scripts should be written in (and read-aloud) or presented online.
Doublecheck: the Ultimate Checklist for Your Website and Social Media
In the hustle and bustle of our busy recruiting seasons, we’re so focused on active marketing: email campaigns, postcards, phone interviews, reunions and open houses, oh my! It’s all too common for our website content and social media presence to fall a couple notches down the priority list. It’s critical, though, that your online presence – both for your camp as well as for your year-round staff – will meet and exceed expectations of your prospective staff and millennial moms.
How to Get the Most Out of Your Camp Photography
This session will help camp photographers understand best photo practices in a camp setting and help them to assure ample photo coverage camp wide.
Trust, Then Tools
Opportunities for camps in new media
In a job with so many demands on our time it can be very hard to make time to take on new challenges in marketing this “product” that we love.
Luckily for us… other businesses have been running the experiments for us and we can learn from them. In this session Travis will walk Camp Pros through the strategies and tactics that other businesses use but that aren’t widely seen in the camp industry.
Your Camp Logo (and other design elements) Makes You Look Sloppy!
Somedays I REALLY understand why the word “campy” came to represent old, out of date, and cheap. I see that everyday in camps’ online marketing.
Comic Sans? Almost every day. Letters made out of Birch Bark? All the time. Fake wood backgrounds on websites? Some camps LOVE that nonsense.
It’s important for us to understand that parents who don’t already “know” camp judge us based on the cues we put out in the world. Campy to them means… they won’t trust us with their kids.
In this session, Travis will show several easy ways to improve the impression that non-camp parents get about your camp. It’s important that we use _every_tool_available_ to build trust and get more kids to camp.